How do I know if I have an All-Star LinkedIn Profile?

LinkedIn is one of the most trusted and credible social media platforms around for people who want to do business, but to get the best results from Linkedin there are some steps you need to have in place on your profile.

All LinkedIn profiles are created equal

We all start in the same place - a blank sheet of paper - in LinkedIn's eyes, this is a Beginner's profile. No profile picture, no information on who you are - just a name and an email address.

That's no good for LinkedIn - they want you to fully use their platform. But it's also no good for you as you're not harnessing the power of Linkedin.

In order to motivate you into filling in the platform, LinkedIn gives you a Profile Level.

What are the profile levels on LinkedIn?

There are 3 levels of profile:

• Beginner

• Intermediate

• All-Star

Actually, there are several stages of Intermediate profile - but the target is the same. You want your profile to be an All-Star profile!

Why is an All-Star profile important on LinkedIn?

LinkedIn says that you are 40x more likely to get opportunities and your content will be seen by more people - IF you have an All-Star Profile!

Why?

There are 2 main reasons:

1. By completing your profile and achieving your status, your profile starts to work for you. You will be found on searches, your content can be shown to relevant contacts (as LinkedIn can tell who they are) - you're networking!

2. You are using the platform as LinkedIn wants you to - you're playing the game - which means LinkedIn will like you, and therefore is more likely to show you and your content on other people's News Feeds.

*A word of warning...

A LinkedIn "All-Star" profile won't be enough to get LinkedIn working for you - for that, you need consistency, vallue and real connection... but that's another post entirely...